Image optimization for SEO is the process of reducing image file sizes while maintaining visual quality to improve website performance. Optimized images load faster, consume less bandwidth, and provide a better user experience, all of which are important ranking factors for search engines.

Large, unoptimized images are one of the most common causes of slow page load times. By compressing images, resizing them to appropriate dimensions, and converting them to modern formats like WebP, you can significantly reduce page load times without sacrificing image quality.

Google's Core Web Vitals place significant emphasis on page speed and user experience metrics. Optimized images directly impact Largest Contentful Paint (LCP) and overall page performance, making image optimization a crucial aspect of technical SEO and website optimization.

• •Faster Page Load Speed – Smaller image files load faster, reducing overall page load time.
• •Improved Core Web Vitals – Optimized images help achieve better LCP, CLS, and FID scores.
• •Higher Search Rankings – Page speed is a confirmed Google ranking factor.
• •Better User Experience – Fast-loading pages keep visitors engaged and reduce bounce rates.
• •Reduced Bandwidth Usage – Smaller files mean less data transfer and lower hosting costs.
• •Mobile Performance – Critical for mobile users with slower connections and limited data.
• •Improved Crawl Efficiency – Faster pages allow search engines to crawl more pages within their crawl budget.
• •Lower Bounce Rate – Users are less likely to abandon pages that load quickly.