Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.

The only difference between tags you can see (on a blog post, say) and tags you can't see is location: meta tags only exist in HTML, usually at the "head" of the page, and so are only visible to search engines (and people who know where to look).

The "meta" stands for "metadata," which is the kind of data these tags provide – data about the data on your page. Meta tags are used by search engines to help index and to provide relevant content in their search results.

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